Qui sommes nous ?
Pierre Bourgeois
Fondateur
Brand Manager et Strategic Planner
Expertise en Stratégie de Marque acquise
au planning stratégique de grands groupes
de communication
(Havas, Publicis, Ogilvy, DDB, JWT...)
et au contact de grandes marques.
Professeur grandes écoles :
en Brand Management, Planning Stratégique
et Content Marketing
Auteur
de "The Brand Dynamics",
Promoteur de l'intégration du Product Content
dans le cadre d'une stratégie de Content Marketing
Pierre Bourgeois, Founder of Planningstrat-station, Brand Manager, and Strategic Planner
Pierre Bourgeois is an expert in brand strategy, having gained extensive experience within the strategic planning departments of major communication groups such as Havas, Publicis, Ogilvy, DDB, and JWT. His expertise has developed through working with major brands, allowing him to master the intricacies of branding. Pierre Bourgeois, a recognized expert in the field, significantly contributes to the evolution of thought and practices in "Brand Dynamics©," of which he is the author. As a professor in leading schools and universities, Pierre Bourgeois teaches Brand Management, Strategic Planning, and Content Marketing. Author of "The Brand Dynamics," he has been promoting the integration of "Product Content" into Content Marketing strategies since 2014, offering an innovative and effective framework for brand management.
Chantal Garnier
Votre partenaire Marketing intelligence & Content Marketing
du Futur Of Work
Expertise en Marketing Intelligence et Content Marketing, principalement acquise dans des environnements BtoB
liés à l'innovation
(Microsoft, EIT Digital, Orange, Les Mardis de l'Innovation...).
Spécialisée dans le domaine
du futur du travail
Chantal Garnier anime une chronique
« Innovation & Future Of Work » dans l'émission WebTV WorkWell&Vous d'ANews WorkWell.